A Practical App Store & Google Play Launch Checklist

Why this checklist matters

A smoother mobile app launch is more likely when product, engineering, design, privacy, support, and store-review materials are checked before submission.

Technical checklist

• Confirm the bundle identifier or package name, signing, release configuration, version, and build number.
• Test critical flows on real iOS and Android devices.
• Review crash logs, performance, network failures, offline behavior, and permission prompts.
• Prepare TestFlight, internal testing, or closed-testing instructions.
• Verify production API endpoints, secrets management, and release monitoring.

Product and listing checklist

• Prepare the app name, subtitle or short description, full description, screenshots, category, age rating, and release notes.
• Confirm that store metadata describes only features available in the submitted build.
• Provide monitored support contact information.
• Confirm that promotional claims, trials, subscriptions, and prices are clearly disclosed.

Privacy and account checklist

• Publish an app-specific privacy policy that matches the released app and its third-party SDKs.
• Keep App Store privacy details and Google Play Data safety answers consistent with actual collection and use.
• Provide an external deletion URL when required.
• If users can create accounts, provide the required in-app account-deletion path and describe any retained data.

Review checklist

• Supply a working demo account and complete review instructions when login is required.
• Explain non-obvious hardware, location, account, or subscription requirements.
• Verify that reviewers can access every feature needed to evaluate the submitted build.
• Recheck support, privacy, and deletion URLs from a signed-out browser.